“I created and launched my first online course...
And I far exceeded my revenue expectation”
Charlene Kennedy, Registered Dietitian
Your practice is booming. Your calendar is fully booked. You’re grateful that business is so successful, but you know can’t keep working at this pace.
Raising your prices, again, isn't going to help.
Because you’re overworked and at capacity...
Feeling wiped after a full day of back-to-back clients and having to do it tomorrow, the next day, and every weekday that ends in complete burn out.
Taking on extra projects, writing your book, and consulting outside of regular office hours just so you can make extra money to add to your bottom line.
You’re trapped in the private practice rat race. It’s out of control, especially since each hour with a client has the ‘sunk cost’ of time spent on charts, faxing reports… all the extra time that medical stuff takes, but your client never gets billed for.
And you’ve done the math,
It’s simply not possible to have the lifestyle you want
while only taking one-on-one clients
You want to be there
. . . for the special moments with your family. You’d love to work from home sometimes so you could spend less time on the road and more time with your kiddos.
You dream of working differently
You know there's more than just one to one clients out there you can help. You love what you do, but want to do it on your terms - to be in control, and to change your workday. You'd love to spend a few days a week working on your business, teaching or working in a group setting. Hey even one day a week just to yourself for self-care sounds great!
The world of health is changing
So many people need your help, but your time is limited. Your mission is way bigger than who you can see on a weekly basis. It would be fulfilling to really make a change in the lives of more people by making your expertise accessible. And you know there's got to be a better way!
With over 6 years of experience in creating successful online health programs, we know
3 ways smart practitioners like you get hung up
Time
Every single minute of your workday is already accounted for. When do you squeeze it in? At the same time, you know it’s gotta happen because you can’t go on like this. It’s the Catch-22 of a successful clinician.
Being pressed for time feels like a barrier, but it’s actually a GOOD sign - and means this is the right time to create your program.
Training
How do you transform what you do one-to-one, and make it work for many? And how should your group coaching program be structured to deliver great results?
You know so much that it’s hard to refine it into a product. You want something concrete that’s ready to launch (finally!) so you can help more people in less time.
Tech
The actual logistics of creating an online program is overwhelming and feels so far out of your comfort zone. You’re a health professional, you don’t speak tech.
Here’s the thing. You don’t need to know every platform out there, just the one that’s right for you. It’s simple and lets you focus on what you do best - serving clients.
Maybe you’ve tried putting a program together and came up against these roadblocks head on.
If so, you’re not alone. Here’s why...
Building a successful online health program is completely counterintuitive
It even goes against what online course experts teach.
Selling health is different. What works in other industries doesn’t apply to us (hello, testimonials!)
A generic 'course about how to create a course’ doesn’t address the particular challenges we face as health professionals.
And if you’ve been creating a program on your own and have been stuck in draft mode for months (or years), you’re in the right spot.
There’s nothing I love more than selling out a program that will change my client’s lives. (All from the comfort of my home working the hours that work best for me!)
And after successfully launching online health and professional programs 85+ times, and helping others do the same, I’ve got the tried-tested-proven way to create a program which makes for healthier clients and bank accounts...
It's all included in
The Leveraged Practice Program
The complete A-Z process to develop & launch an online health program.
This 12 month program gives you all the tools, feedback, and support you need to create your leveraged practice.
This is the quickest, most effective way to build a successful online program. Using my process, clinicians like you have launched in as little as 8 weeks.
Build your leveraged practice step-by-step
The Leveraged Practice Process is your roadmap to offering an online program clients love and growing it into a successful revenue stream for your practice. Our team guides you through the process with training and coaching.
Let’s see how this breaks down...
1
Market Research
Here you establish the Big Vision for your program. Validate the idea and identify what problem it solves.
Successful sales and growth of your program relies on this first step. You’ll clarify your ideal client and ‘get inside their head’ so you know EXACTLY what they need from your program to get an effortless “yes!”
2
Development & Delivery
Engineer your program so that it's engaging and fosters change in your clients. Learn how to structure or re-structure your program so that clients get results, share their success and tell all their friends or colleagues.
Incorporate the best strategies to educate, communicate and support your clients within your program. Create a unique product a.k.a. program so it stands out in the market and is the obvious choice for your ideal clients.
3
Enrolment Plan
Now that you have a program, time to get people in it! After documenting, testing, and tweaking program launches over 80 times, you get my ‘best of the best’ proven strategies so you can launch as seamlessly as possible.
I even give you my top-performing emails and suggestions for social selling. It gives you 80% of the launch collateral you need - just tailor them so it suits your program and press send.
4
Debrief & Evaluate
After you’ve delivered your program, see what worked and where you want to improve for next time.
I give you my sales tracking spreadsheet so you get a “birds eye view” of your enrolment process. You'll understand what to look for and change so you can optimize each time you open enrolment.
5
Program Evolution
Get feedback from your clients and have them show you the way to make your program even better.
Make data-driven improvements, no second-guessing if you’re on the right track.
Map out and make those changes - and have your program ready to launch again!
6
Advanced Marketing & Sales
Once you've got your program out in the world the first time, now it's time to grow, increase clients and make more sales. You'll learn marketing strategies that are working right now, how to advance your sales process and convert more potential customers into paying clients.
In these modules you'll learn about webinars, live series, sales language and improve your conversions.
7
Expansive Growth
With a proven product, results for your clients, and sales coming in, it's time to build a program into a business.
You'll learn how to set up processes and automations to run things smoothly, delegate to your team (including hiring your first assistant if needed), and continue to grow your audience to reach more people and increase your reach.
The leveraged practice program
Get 12 months of full support, training, accountability, and feedback to offer & scale your group program
20+ recorded training courses that take you step-by-step through the tried and tested TLP process. Training is available via video or audio so you can conveniently access them when it works for you.
We teach deeply on program development for the online space so that you have a solid product to sell and scale year after year. 75% of our training focuses on what you didn’t learn in school, sales and marketing. You’ll learn how to build a consistent, effective marketing engine and a non-sleazy sales system to reach your clients in the healthcare industry.
Your business is unique, so when you join The Leveraged Practice program, we assign you to your own accountability advisor. Our advisors have their own entrepreneurial experience and know our framework inside and out.
You will get weekly email check-ins from your advisor to answer questions, provide feedback and support you so you don’t get stuck. You also get a private 25 minute individual zoom consult each month to keep you on track with your goals.
Live coaching and office hours calls with Stephanie and our Advisor team from Monday to Friday, almost every day of the week 5 to 8 times per week!
Our expert advisors give customized feedback and advice based on the goals you have for your business. Some sessions are live Q&A sessions, some are laser coaching and some are teaching you strategies to adapt to your business.
Sessions are topic focused including program development, online marketing, sales and live events, copywriting, Instagram, social media, technical support and mindset.
Our entire team gets to know you and your business once you join. We review your goals, and customize the training plan for you using the TLP process, training, workshops, feedback calls and guest advisors. So you can use your time most effectively and efficiently.
Your accountability advisor will help you implement this plan in your weekly touch points and monthly goal setting meetings. They will help you tweak your plan as your business evolves and ensure you have access to the resources that you need when you need them.
Tap into our private community of other health practitioners and clinicians who are ambitious and drive to increase their impact and income, like you.
There’s always someone in our community to bounce ideas off of, and these are the RIGHT people you need advice from, not someone who's just repeating what they heard on a podcast in a large general Facebook group.
You’re just a post away from getting support and guidance right when you need it.
Save thousands of dollars and tons of time with the Resource Library that’s full of ready-to-use templates:
- Emails to launch your program
- Emails to run your program
- Professionally designed slide decks
- Canva graphics
- Instagram promotion plan
… even a course template on my preferred online course platform which will be set up for you in your account.
So let’s recap all you get…
The Leveraged Practice Training on video or podcast so you create, launch and scale a successful online program
Your Own Advisor to connect with weekly, stay accountable and help you use your time efficiently
Daily Coaching with direct feedback and support from Stephanie & the team, Monday to Friday
Customized Step-by-Step Plan with our team on your side, there’s no cookie-cutter formula for you
The Resource Library with plug-and-play tools and templates
A private community of like-minded health practitioners for support, guidance and feedback
Hear from health professionals who’ve created their own leveraged practice
My Story
About Stephanie
Stephanie has been teaching her whole life. After becoming a dietitian and starting her own practice, she quickly saw the need to leverage her expertise with online programs.
Since 2012 Stephanie has taught 12 online programs, offered 50+ online webinars and trained over 100 health practitioners to offer online programs in their own practice.
Stephanie is an expert in online health education to both clients and practitioners. She has extensive experience running programs and supporting clients in both the B2B and B2C markets.
With her dedicated coaching and support, and years of experience, Stephanie is focused on helping other health professionals grow their practice without burning out.
She shares what she's done herself in her own business supporting thousands of clients online with her professional and health-focused programs.
In this workshop, Stephanie will lead you through her step-by-step 6 pillar framework which has taken 10+ years to develop. You'll save thousands of hours and dollars so you can take your own expertise and bring it online to create impact.
You are in the hands of someone who truly knows the health profession and will help you do this right the first time.
Meet Our Team
Alex Fell
Accountability Advisor"My mission in TLP is to help people increase their impact and make a difference in the lives of others."
Liam Mcelwee
Accountability Advisor"I can't wait to help you all achieve, optimise and be better tomorrow in all areas of your business"
Cassie Drinkwalter
Manager of Connections & Sales/TLP Program Advisor for Online Selling"My mission in TLP is to help you believe you can do this, during the times you don't believe in yourself"
Allison Riederer
Accountability Advisor“Our clients are change-makers. It’s such an honor to stand beside them as they experience the joy and growth that comes with scaling their business and achieving their wildest dreams.”
Chris Emmer
Instagram AdvisorHas spent the last decade working with brands to connect with their ideal clients and grow their business with social media that makes their audience feel oh-so-seen, offers a ton of value, and builds relationships.
Katie Momo
Copywriting AdvisorKatie Momo is a sales strategist responsible for her clients selling over 12 million dollars in online product (and counting!) – without being ‘salesy’. She’s usually hiding behind the scenes strategizing launches and writing punchy, persuasive copy that’s loaded with personality and gets people clicking the ‘buy’ button.
Are you ready for a leveraged practice?
If you’re a fully booked, overworked clinician who needs a break from the one-to-one client grind, now's the time to create your program.
If you’re new in your practice or business, we have a special plan for you. Join the program and start with our Business Building and Audience Accelerator tract to grow your marketing efforts while building your program.
Not sure? CONTACT our team to discuss.
What our client's have to say...
Jay
Marie-Eve
Kelly
ENROLMENT IS OPEN
Payment Plan for 12 months
$925 USD/Month
The Leveraged Practice Training System
Weekly personalized accountability coaching
Weekly laser coaching with Stephanie
Custom tech support with weekly Q&As
Weekly marketing & sales trainings
Private colleague community
Resource Library
Pay In Full (save 10%) for 12 months
$10,000 USD
The Leveraged Practice Training System
Weekly personalized accountability coaching
Weekly laser coaching with Stephanie
Custom tech support with weekly Q&As
Weekly marketing & sales trainings
Private colleague community
Resource Library