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Reinvention: A Real Look at What This Year Has Been Like Behind the Scenes

Every business has seasons. Some are expansive, exciting, and full of momentum. Others feel confusing, heavy, or like you’re testing so many things that you barely know which way is up. And then there are the years that shake you awake and call you into something entirely new.

For me, this year has been one of those years.

As we get closer to 2026, I’ve been feeling a reinvention brewing… in how I work with clients, what the market actually needs, and how I want to show up as a leader in this space. But before reinvention comes clarity. And before clarity comes a season where you test, fail, rebuild, and reconfigure.

I wanted to write openly about what this year has been like, because real business is messy. It’s not a straight line. And if you’re navigating your own reinvention or questioning the direction of your work, I want you to know you’re not alone.

This is what it has looked like from the inside.

Failure, Testing, and Why I’m Still Here

I’ve been an entrepreneur since 2011. I started scrappy. I started without a plan. The first 18 months of my business were a giant experiment. I got some clients, but not many. It wasn’t until I finally rented a physical space that came with a three-year lease at $650 a month and niched down into digestive health that everything changed. I called it the Clairmont Digestive Clinic, and it ended up being one of the boldest moves I ever made.

It felt scary at the time.
Committing to overhead.
Committing to a niche.
Committing to myself.

But once I made that decision, the business took off. I filled my practice and within a year I was running online programs. That one choice changed everything for me.

And honestly, I believe the reason I’ve been able to stay in business for 12+ years, through different niches, different offers, different teams, and different stages of life is because I’m open to two things:

I am open to failing.
And I am open to testing.

I test quickly. I test imperfectly. I jump before I have all the answers. I’ve always been that person who gets an idea and wants to implement it immediately, while everyone else says, “Hold on, let’s think this through.” I’m the glass-half-full, optimistic, “nothing can go wrong” girl. It makes me fast, and it makes me brave.

But it also means failure is baked into the process. I’ve been failing since I was 23. When I applied to my dietetic internship the first time, I didn’t even get an interview. I worked four different jobs at two hospitals just to get experience so I could apply again. I failed and then I tried again.

That’s who I am as a business owner. And that’s why I can coach so effectively. Because I’m not afraid to lose. And when you’re not afraid to lose, you’re not afraid to test.

Playing With New Models and What Didn’t Work

This year, I played with a big idea.

We took everything we had, all our education, all our training, all our support, and repackaged it into a membership with three tiers. A low monthly price for education. A middle tier that offered software and software support. And a coaching tier for those who wanted more.

My dream was to bring thousands of people into this membership. I wanted to make it more accessible so we could help more health professionals than ever before. I wanted to decrease the price, make it easier for people to join, and grow a large community.

And we tried. Hard.

For months, we launched every single week. We tested front-end offers. We tested free offers, low-priced offers, workshops, events, funnels, everything. And even though I love the membership model, scaling it was incredibly challenging.

Something wasn’t working. Something wasn’t converting. Something wasn’t landing.

After four months of pushing, testing, tweaking, and reworking, we still couldn’t hit the scale we needed.

It was disappointing. It was exhausting. And it forced me to look at what the market is doing, what consumers are valuing, and what people truly need.

But it was also necessary because by testing everything, we learned everything.

The Bright Spots That Came From All the Testing

Even though the membership didn’t scale in the way we envisioned, a lot of exciting things came out of this year.

Early on, I started teaching about tiny programs again something I’ve used in my own business for over a decade. A simple, under-$50 product paired with a funnel that brings in sales every day. I used to have a $19 ebook that sold daily when I was an IBS dietitian, and it was one of the easiest ways I grew my list and my revenue.

This year, I began teaching that framework inside our programs. I ran a small cohort. I worked closely with clients to build their tiny program, write the funnel, create the emails, and get it selling.

And it lit me back up.

Seeing clients get results. Watching people build assets. Supporting them one-on-one. Reworking their landing pages. Helping them create faster with AI tools. Watching their confidence grow. It reminded me of what I’m really good at:

Helping practitioners take their 1:1 work and turn it into programs, assets, and revenue streams that generate six and multiple six figures.

The more I coached in this intimate, hands-on way, the more feedback I got like:

“This was incredibly helpful.”
“This changed my whole plan.”
“This gave me so much clarity.”

Those little pockets of impact were the highlight of my year. They showed me clearly where I’m most valuable and how I want to work with people moving forward.

The Hard Part: Making Half of What We Made Last Year

Now for the honest part.
This year, the business made about half of what it made last year.

That was hard. Not because I’m obsessed with revenue, but because I’m someone who loves growth. I’m someone who wants to help millions of people. I feel that deeply in my body, my soul, my bones. It’s who I am. And when I’m not moving toward that, something feels off.

But the revenue drop didn’t happen because the business is failing. It happened because I intentionally shifted focus. I took a $5,000 product and turned it into a $100/month product so we could test a model. I ran one mastermind this year instead of two. I put some of my higher-priced offers on hold.

And we learned. So much.

We also tightened the team. Right now it’s just me and my full-time team member, Valeria, no contractors, no ads team, no consultants. Yes, the revenue is lower. But so are the expenses. And rebuilding from a lean, simple place is not a bad thing.

It just messes with you mentally when you’re used to bigger numbers. That part is real.

But even with all that, I still believe we can do $1 million next year. I really do.

And the only way to get there is for me to be brave. To believe in myself. To walk through the moments of doubt when someone online says something rude, or when a launch doesn’t hit, or when a program doesn’t convert the way I want it to.

Confidence is the fuel. Testing is the method. Reinvention is the path.

What I’m Reinventing Going Into 2026

Here’s what’s becoming extremely clear as we head toward the next chapter:

1. Trust matters more than anything.

People today are not neutral. They are in a trust deficit. They don’t trust you. They don’t trust me. They don’t trust anyone. Everyone has been scammed, misled, overwhelmed, or burned. This means we have to lead with trust-building.

Small free things.
Small under-$50 things.
Live events.
Micro experiences.

Anything that lets people see your work, experience your value, and feel confident before they invest more deeply.

2. Information is no longer valuable in the same way.

AI changed everything. Health information is everywhere. People don’t value information like they used to. You can still sell it, sure, but it has to be packaged the right way, with the right support, the right experience, and the right transformation.

3. Memberships work best as retention offers.

Our membership will continue indefinitely, but not as the main product. It’s a maintenance membership, something people join after getting an initial transformation.

This has always been the best model in healthcare, and it still is.

4. Front-end frameworks matter more than ever.

We’re reorganizing everything we teach into three core frameworks that work with today’s market conditions. Everything we do will be rooted in trust-building, tiny offers, and programs that meet people where they are.

This is the reinvention.
It’s not about burning things down.
It’s about reconfiguring for what the market actually needs now.

Where We’re Going Next

Next year, we’re focusing on:

• Leading with trust-building front-end offers 
• Teaching tiny programs more publicly 
• Supporting clients closely through live teaching, live coaching, and hands-on work 
• Reworking all TLP frameworks into cleaner, simpler paths 
• Keeping the membership as the ongoing place clients stay after their transformation 

The roots of the business are deep. We are not starting over. It’s more like the tree needed to go dormant for a season. Annoying, but part of the process.

And truly, I still believe we can create everything I’ve dreamed of. I still believe we can help millions of people. I still believe next year can be the biggest year we’ve ever had.

Because reinvention isn’t a setback. It’s a strategy.

A Final Word for You

If you take anything from this year of my life and business, let it be this:

Be okay testing.
Be okay failing.
Be okay committing to something even if it feels scary.
Be okay reinventing when something isn’t working anymore.

When you feel self-doubt, look in the mirror and remind yourself who you are. Light yourself up. Believe in what you’re building. Everyone running multiple six-figure and seven-figure businesses is navigating the same challenges, heartbreaks, failed launches, and messy moments. It’s part of the journey.

And if you want help navigating your next chapter — or you’re curious about what we’re offering this week — you can send me a DM on Instagram with the word Friday or check out our Black Friday catalog right here:

online.leverageyourpractice.com/black-Friday-catalog 

I believe in you.
I know you can do anything you dream about.
And I’m here to help you get there.

 

If you enjoyed this episode, you might also enjoy:

• Ep. 296 Here’s How to Know if You’re Teaching Too Much for Free
• Ep. 297 You Need to Charge Less
• Ep. 298 The Ordinary Business with Jess Freeman