Ep.16: Two Years Teaching Online with Shawna Melbourne
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Many professionals have an idea for a program for quite some time in the back of their mind, but haven’t taken the steps to create it, yet. If that’s you, you’ll definitely want to listen in to this episode to hear how you can start your own program to reach and support more clients.
Today we have a guest who is close to my heart, my first coaching client Shawna Melbourne, Founder of EDs for RDs, who took her idea and worked with me to support her in launching her first online program! Since that first launch two years ago, it’s been so fun to see how Shawna continues to build her business with new product offerings.
In today’s episode, Shawna shares what pushed her to take the steps needed to launch her program, her thoughts on competition, what she’s learned along the way, what was key for her to expand her product offerings, and much more. What Shawna shares is so useful as you are thinking of building your own program for your practice – to not only make sweet money but to build a business and brand that allows you to support more people.
About Shawna
Shawna Melbourn is a Registered Dietitian, and an Approved Supervisor through the International Association for Eating Disorder Professionals (CEDRD-S). She has dedicated her area of expertise solely to helping people heal from Eating Disorders, disordered eating and repair their relationship with food. In ED for RDs: Eating Disorder EDucation for Registered Dietitians online courses, Shawna shares her years of training, clinical experience from both hospital and private practice. She offers her expert, practical knowledge in these unique online courses dedicated to Registered Dietitians who want to learn more about eating disorder support and care.
Shawna currently runs a private practice within Anchor Psychological Services in Ottawa, Canada alongside a team of psychologists who also specialize in the treatment of Eating Disorders. She is a member of IAEDP, EDAC and is a Certified Intuitive Eating Counsellor.
You can find her online here: edforrds.com or on Instagram: @shawnamelbournrd
If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about the impact of online health programs: