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Social media. Some people love it; others, not so much. But as business owners, there’s no escaping the fact that, if we want to build a powerful brand with a thriving clientele, we need to consistently put ourselves, our message, and the value we bring out there for people to find us.

Stephanie sits down with Andrea Jones of onlinedrea.com to discuss her best strategies for growing your visibility online. She breaks down how the pandemic completely changed the way people consume content and do business online, allowing many to build a good following with quality content alone. That is, things have largely veered away from the days when the sheer quantity of posts was the only way for the average brand to break through the noise.

Andrea also speaks on the differences between conversion-based content versus connection-based content, how to define the line between your personal and professional online persona, and how to provide a ton of value to the point where your audience can’t help but spread the word about you!

Key Topics:

• What Andrea offers clients (02:37)
• How the pandemic changed the social media landscape with regard to business (05:31)
• Finding the right balance of personal and professional content on social media (11:38)
• Defining your online persona (18:05)
• Why sharing opinions online is a great brand-builder (25:46)
• Monetizing your social media platform (29:28)
• Creating advocates for your business on social media (37:16)
• Hiring a team for your social media (41:33)

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