Ep. 228 How Many Followers Should You Have Before You Launch a Digital Program?
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Ever wondered how many followers you actually need before launching an online program? Our host Stephanie Clairmont shares that it’s not about the numbers, but rather leveraging your practice, networks, and existing marketing efforts to get people enrolled. Listen in as she discusses examples of successful students of The Leveraged Practice with widely varying online presences and reveals the secret recipe for success: consistency, persistency, and continuously showing up.
Let’s dive into content creation and media work as a means to bring people to the top of your funnel. Tune in to learn the power of referrals, word-of-mouth marketing, and crafting experiences that people can’t help but share with their friends and family. If you’re unsure why your content isn’t working, Stephanie shares insights on how to create compelling content that attracts the right audience and helps them take the next steps toward buying your program.
Key Topics:
- How Many Followers Do You Need to Launch an Online Program? (04:08)
- Leverage Your Expertise, Leverage Your Practice (10:02)
- Marketing and the Funnel (11:42)
- Your Website and SEO Optimization (14:27)
- It’s Not (just) About the Number of Followers (18:52)
- Your Homework for Today (22:59)
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