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If you’re tired of trading your time for money, feeling stuck in the “worker bee” role, or just looking for ways to grow your revenue streams, this episode is for you. Let’s dive into how you can leverage your expertise to create scalable informational products.

Why I Left Private Practice to Explore Online Programs

When I started my private practice, I quickly realized it wasn’t for me. While I loved helping people, the traditional model of healthcare work—trading hours for dollars—didn’t align with my goals for freedom and financial growth. I capped out my income potential as a dietitian around $70,000 a year and knew I wanted more.

I craved the freedom and flexibility to design my own offers, create my own programs, and ultimately, help people in a way that felt aligned with my vision. That’s when I discovered the power of online programs and informational products.

In 2013, I launched my first online program and discovered the power of scalable revenue streams. Since then, I’ve generated over $4 million in the health and wellness space, coaching professionals to do the same. My mission? To help you turn your knowledge into an asset that works for you—not the other way around.

The Reality of Today’s Economy—and Why You Need to Think Differently

Inflation, skyrocketing housing costs, and the rising cost of living demand that we think differently about work and income. Whether you’re in your 20s or your 50s, learning how to create additional revenue streams is more important than ever. It’s not just about surviving—it’s about building the life you want, with the freedom to travel, take vacations, or even own a second home.

For many of us in healthcare, our traditional training focused on one-on-one care. While that model has value, it’s limiting. To grow your income and reclaim your time, you need to explore other ways to package and sell your expertise.

Why Informational Products Are the Perfect Next Step

As a healthcare or wellness professional, you already deliver educational value every day—whether through assessments, recommendations, or personalized care plans. This makes informational products a natural extension of your work. Think of them as a way to distill your knowledge into scalable offerings, such as:

• Online courses
• Memberships
• Workshops
• Digital guides

These products not only allow you to help more people but also significantly increase your profit margins.

Building Your Product Portfolio: Lessons from McDonald’s and Spanx

When creating your first informational product, it helps to think like a successful business. Take McDonald’s: they started with a single product—the hamburger—and expanded over time to include fries, drinks, chicken nuggets, and more. By meeting diverse customer needs, they built a scalable and highly profitable business model.

Or consider Sarah Blakely, the founder of Spanx. She began with one product—footless pantyhose—and built a billion-dollar empire by gradually adding new items like leggings, bras, and activewear.

The takeaway? Start with one offering, refine it, and expand strategically.

Overcoming the One-SKU Mentality

Many of us are stuck selling just one thing: our time. Whether it’s an hour-long session or a customized care plan, this approach limits our earning potential and leaves little room for freedom. To transition from worker to entrepreneur, you need to think beyond the hour-for-dollar exchange.

Creating a diversified portfolio of informational products helps you move toward a business model that works for you, even when you’re not actively working. It’s also the perfect time to get started—the e-learning industry is projected to grow to over $500 billion by 2032. People are actively searching for online education, and your expertise can meet their needs.

3 Categories of Informational Products for Private Practices & Health Professionals

Think of your product portfolio as a menu of options catering to different needs and price points. Here are three categories to get you started:

1. Passive Income Products (Self-Led) for Health Professionals

These are your “set it and forget it” products requiring minimal ongoing effort. Examples include:

• eBooks: Package your expertise into a downloadable guide on a specific topic, like managing stress, improving sleep, or boosting immunity.
• Meal plans: Offer done-for-you nutrition plans for various dietary needs, such as weight loss, diabetes management, or sports nutrition.
• 30-day challenges: Provide structured programs with daily tasks or exercises to help people build healthy habits, like a meditation challenge, a fitness challenge, or a healthy eating challenge.
• Educational courses: Create audio or video courses on specific health conditions or wellness practices, like understanding gut health, managing anxiety, or practicing mindfulness.

2. Leveraged Group Coaching Products for Private Practices

These products offer a blend of education and support in a group setting, allowing you to help more people at once. Consider:

• Group coaching programs: Deliver coaching sessions to a cohort on a specific topic, such as stress management, weight loss, or chronic disease management.
• Memberships: Provide ongoing support and resources through a membership community, offering exclusive content, expert Q&As, and peer-to-peer interaction.
• Workshops and intensives: Offer in-depth training on a particular subject in a live or recorded format, like a weekend workshop on mindful eating or a week-long intensive on overcoming emotional eating.
• Bootcamps: Create short-term, intensive programs focused on achieving specific goals, such as a fitness bootcamp, a detox bootcamp, or a sleep bootcamp.

3. Premium High-Touch Programs for Clinicians

These are your higher-priced offerings that combine informational products with personalized support. Think:

• Signature programs: Package your one-on-one services with educational materials, group support, and exclusive resources to create a comprehensive and transformative experience.
• VIP days: Offer intensive, one-on-one support to address specific client needs, providing personalized guidance and accelerated progress.
• Hybrid programs: Combine online courses with individual coaching sessions, offering the flexibility of self-paced learning with the added benefit of personalized support.

How to Get Started Building Your Product Portfolio

Creating a product portfolio can be a fun, creative way to help more people while increasing the profitability of your business.

If you’re ready to do this, join me for my upcoming 3-day course “Create a Product Portfolio for Your Private Practice”

This 3-Day workshop will teach you how to create a suite of educational & coaching products from your knowledge to make more money in your business, without adding any more private clients.

Click here to register.

Start Small and Dream Big

You don’t have to create a dozen products overnight. Start with one: a course, a guide, or a workshop. Focus on solving a specific problem for your audience and refining your offering based on feedback. Once you have your first “SKU,” you can grow from there.

The journey from practitioner to entrepreneur isn’t always easy, but it’s worth it. Imagine waking up to sales notifications from customers who’ve purchased your program while you slept. Imagine the freedom to take a week off without worrying about income. It’s all possible with the right strategy and mindset.

So, let’s get to work. Your expertise is your most valuable asset—now it’s time to package it and share it with the world.

Register now for this powerful course “Create a Product Portfolio for Your Private Practice” and you’ll plan out your products, prices and launches with my help.

 

 

If you enjoyed this episode, you might also enjoy:

• Ep. 264 The 2 Ways Health Professionals Can Be Super Successful with Online Programs
• Ep. 270 How to Launch Your Online Program in 2025: A 5-Step Plan

• Ep. 273 Lessons from a Decade of Lead Magnets