Ep. 224 5 Mistakes to Building an Email List
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Do you ever feel like your email list is growing, but not actually benefiting your practice? Our host Stephanie Clairmont reveals the five big mistakes she made while building her email list, so you don’t have to repeat them. She shares her journey from 2012, when she built her first email list using SEO and PR tactics, to growing it to 10,000 people, only to discover that many of them weren’t potential clients.
Stephanie walks us through the importance of not giving away too much free content, but instead, having a strategic plan in place to attract the right people and connect your free offer to your actual offering. Also, learn how to avoid the mistake of focusing solely on the volume of your email list. Instead, prioritize finding the right audience for your practice.
By the end of this episode, you’ll be equipped with valuable insights and resources to help you grow a successful email list that actually benefits your online practice. Don’t miss out on this opportunity to learn from Stephanie’s mistakes and build a thriving email list for your online health business!
Key Topics:
- Mistake #1: Believing you “need a big email list in order to sell to people” (3:58)
- Mistake #2: Growing an email list with no content strategy (5:42)
- Mistake #3: Top mistake – Starting to build an email list without a scalable offer (7:07)
- Mistake #4: “You give it all away” (10:07)
- Mistake #5: Second-biggest mistake – Your lead magnet doesn’t align with your actual offer (13:43)
Resources:
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