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Have you started to create your online program and wonder, “What do I need to do to launch it? What are the first steps for me to take to bring this out into the world?”   

We’re back with answering more questions from our audience members, and today we have Donna Yurt Giovenco, who has been a Registered Dietitian for more than 25 years. She works full time, has a small private practice and is now focusing on bringing her online course idea forward.

Today, we’re answering her question, “How Do I Launch My First Online Group Program?”

Here’s what we talked about:

• What to focus on when you have a small established audience (and you’ve been in business for a while!)
• Using your current referral marketing system (based on your ‘word of mouth’ referrals!)
• How running a live event is an opportunity to not only create sales, but also grow your brand (and it’s a sample of what it’s like to work with you!)
• The importance of connecting with your potential clients by using their words (and how they’ll feel like you’re in their head!)
• How to position your program as the solution to the problem that your clients want support with (and show them why it’s different than what they’ve tried before!)

By speaking directly to your ideal clients, giving them the chance to get to know you and your business and showing them how your program can get them the results they need, you’ll have the opportunity to connect with more people, support them in your live event and have more people join your program!

If you enjoyed this podcast, you may enjoy these 3 episodes about starting an online program:

• Ep. 90 Start With The Vision
• Ep. 93 Q&A with Steph: Where do I start in offering an online program?
• Ep. 94 Q&A with Steph: How do I price my program and find clients who will pay for it?

Join our free, LIVE 2-Day Workshop and learn how to effectively pivot your 1:1 practice online with group programs. You’ll work live with our team to build a plan for taking your expertise online into a group program, attract ideal clients who want to buy, and position yourself in today’s health landscape to grow. Click here to register