Listen on your favourite podcast app like Apple Podcasts or Spotify.

The Story of the Fly: Are You Stuck Against the Glass?

Have you ever heard the story of the fly who desperately tries to push through a glass window, determined to reach the freedom it sees on the other side? It buzzes, rams into the glass repeatedly, exhausting itself to the point of collapse—never realizing that just behind it, an open door offers an effortless escape.

This is a powerful metaphor for how many of us approach our goals. We become so fixated on breaking through one perceived barrier that we fail to step back, pivot, and find an easier, more effective way forward.

And I get it—I’ve been that fly many times in my life. But one of my greatest lessons has been learning when to push through and when to turn around and take the open door. This realization is why I’m flipping my business upside down.

My Journey: Defying the Odds & Breaking Barriers

Years ago, when I was pursuing my dream of becoming a dietitian, I faced what seemed like an impenetrable glass wall. After earning my degree, I applied for the highly competitive internships required to become a registered dietitian. At the time, there were far fewer internship spots than there were graduates, and my grades weren’t stellar. I watched my peers get interview offers while my inbox remained empty.

When I sought guidance from my department advisor, her response was disheartening: “I have never seen anyone with your marks become a dietitian.”

Ouch.

I had a choice—accept that as my reality or challenge it. I chose the latter.

For two years, I worked tirelessly, building my experience through multiple jobs—at a prestigious children’s hospital, in community nutrition programs, and even in a hospital basement doing a job I absolutely hated. I put in the work, refusing to let my rejection define me. And when I reapplied? I got accepted—not just into an internship, but also into a competitive master’s program at the University of Toronto.

This experience taught me that limitations are often illusions—ones we can overcome with persistence, strategy, and the right approach.

How This Applies to Business (and Why I’m Making a Huge Change)

Fast forward to today, and I’ve built a thriving business helping health professionals turn their expertise into successful online programs. I’ve spent over a decade coaching my colleagues on how to create, market, and sell digital courses, group programs, and memberships.

But I’ve recently had a revelation.

Looking at the online business coaching industry, I’ve realized that the barrier to entry is too high. Many programs cost thousands—if not tens of thousands—of dollars, creating a financial risk that prevents so many talented professionals from even getting started.

Think about it: If you’re a health professional looking to transition into online education, the options are often:

• A self-paced course for $2,000–$5,000
• A group coaching program for $5,000–$12,000+
• High-ticket mastermind programs that cost $15,000–$50,000+

These price points exclude so many people who desperately need this knowledge to create additional revenue streams, serve more clients, and build more sustainable businesses. And I refuse to let that continue.

Introducing: The Healthcare Impact Academy Membership

Instead of keeping my expertise locked behind high-ticket coaching, I’m flipping my business model upside down. I’m launching The Healthcare Impact Academy Membership—a low-cost, high-value membership that will make it easier than ever for health professionals to create online programs.There will be 3 tiers to the membership with different levels of support from me and my team. All tiers will include these incredible benefits:

 

• Our full course library with 40+ micro courses with all of my signature teaching, trainings, strategies and templates on how to validate your idea, build your program, launch, market, sell, create funnels, hire – its all in there!!!
• Templates for everything including emails, sign up pages, onboarding clients, forms, surveys, courses, slide decks, Canva images and more…
• A once a month live actionable workshop led by Stephanie
• A growing community in our brand new community portal to connect, collaborate and grow with.
• Our HIPAA-compliant software to host your courses, send emails, publish sign up pages, create community, social planner, everything you need in one place, included for free!

 

And the best part? The investment will be a fraction of what traditional business coaching programs cost. No more massive financial barriers preventing health professionals from making the shift to online education.

Why This Change Matters

As a health professional, you already know how crucial education is. But in today’s world, it’s not just about what you know—it’s about how you deliver that knowledge. Clients and patients are turning to the internet for answers, and if we want to continue making an impact, we must embrace online education.

Unfortunately, the current system is failing many health professionals who want to make this shift. High costs, slow implementation, and a lack of tailored support prevent so many from ever getting started. I’m here to change that.

By making high-quality business education more affordable, accessible, and actionable, I want to help 10,000 health professionals successfully launch online programs in the next few years.

Are You Ready to Take the Open Door?

I know the fear that comes with stepping into something new. I know what it’s like to wonder if you’re “qualified” enough, if it’s the right time, or if you’ll see results. But let me tell you this—if you don’t take the leap, you’ll always wonder what could have been.

The Healthcare Impact Academy Membership opens soon. If you’re ready to create an online program, scale your business, and break free from the glass wall that’s holding you back, I invite you to join us.

Enrollment opens: Monday, February 24
Enrollment closes: Friday, February 28 at midnight

Let’s make this the year you stop struggling against the glass and finally fly through the open door. 🚀

Check the podcast, our instagram or your emails (if you’re on our list) for more details and the link to join.

 

If you enjoyed this episode, you might also enjoy:

• Ep. 277 2024 Year in Review, Lessons Learned & Plans for Next Year 
• Ep. 278 Do You Want “Passive” or “Leveraged” Programs?    
• Ep. 279 Introducing “Tiers” or Different Ways to Work with You