Ep.33 When Your Dream Isn’t Your Dream
It’s tricky in life to know what you want, you know? And then to work super hard to get it only to find out it’s DIFFERENT from what you thought.
I want to encourage you to dream your own dream and to change it if you want to.
There are so many people doing all kinds of things in health right now, it sometimes looks more glamorous than it is. Or you may find yourself not actually wanting to do certain things, you think maybe you should want to do.
I get a little more personal in this episode and share with you my story and help encourage you along your own path by sharing about my own dream and what happened when I achieved it.
Here’s what I share:
- What my dream was for my health business (and what really happened when I got it!)
- The type of work I did in the last 10 years (I did it all! – spokesperson, in person workshops, one to one, published a book, speaking and was on national television!)
- What began to change for me (and how I started to be honest with myself!)
- Where I am now in my business (and how I’m developing it into my dream business!)
- I give you some action steps on how you can decide when you’re in something if you like it or not (this means being brave!)
If you’re doing work right now that you fought for and thought was your dream, but isn’t, it’s okay. Be brave and be honest with yourself and know that it’s okay to change. Dream your own dream.
If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about creating goals to reach your dreams:
Prefer reading? Here’s the transcript below
Stephanie: Hey there, friend. Welcome back to another episode of The Leveraged Practice Podcast. If this is your first one, this is an interesting one for you to start with, because I’m going to get a little more personal in this episode and share with you my story and help encourage you along your own path.
I named this episode ‘When your dream isn’t your dream’, because darn, it’s tricky in life, you know, to think you know what you want, and work so hard to get it. And then to experience it, is something completely different.
So if it’s your first episode, welcome. I’m so glad you’re here and you decided to tune in. I think this is going to be a really interesting episode, and you’re going to be able to get to know me a little bit more. Please know that I do all kinds of episodes on myself, my clients, sharing stories with you, as well as practical tools and tips to help you create an online program for your practice. And if you’ve been with me this whole time, my friend, I’m so glad that you’re back with me in this episode.
I would appreciate if you find me on Instagram @TheLeveragedPractice or wherever you find me, Facebook or my website and tell me if this was helpful. Give me a little shout out for this one because I’m a little nervous getting into it. There have been other episodes about my story and my journey, my career. This episode, I don’t know, I’m just feeling a little sensitive to it.
Now it came up because I just shared…you know when you’re on Facebook, and Facebook reminds you of things you’ve done like 12 years ago, or seven years ago or last year. And sometimes it’s really cool. And sometimes it’s shocking.
I got this highlight from Facebook yesterday that showed me where I was six years ago, and I was wearing a cute outfit and had my makeup done. I had extensions in, my hair looked gorgeous. And I was standing in front of a bunch of banners for a TV network just outside of Toronto, here in Canada, beside a cart full of Udi’s, which is a gluten-free line of breads and products, a cart full of this stuff.
I was a spokesperson for Udi’s that year, six years ago, so that was 2013. I’m recording this in 2019, so six years ago, in 2013, I was a spokesperson for Udi’s. And I did a whole bunch of like TV and media and press releases and recipe development, just like this huge project. And it was interesting. And so looking at that picture of myself six years ago, I had no children, I had this beautiful hair and makeup. I was on the six o’clock news for like four seconds talking about Udi’s.
It just made me think about that time in my life. And it’s not that particular project, but just I looked back and remembered that time in my life and all kinds of projects I was doing. And like you see when I graduated from undergraduate in diabetics, and I was going out into the world of health and nutrition and food. So that would have been…I graduated in 2007, no, I graduated in 2005.
Then I spent a couple of years really digging further into health to know if I wanted to really, really commit myself to the field of nutrition. And so I did a couple of different jobs, teaching cooking classes, working for a hospital, working with kids and research, working with new moms, all kinds of stuff.
I realized, yes, I’m going to commit myself and get married to nutrition and then graduated with a master’s degree, my internship and became a registered dietitian in 2009. And so at that time, as I was like, committing myself, to nutrition and health and loving the field of health, I had this dream.
What My Health Business Dream Was and What Happened…
I wanted to have my own book, published. I wanted to have my own TV show. I was very into the food perspective of health and nutrition, and just wanted people to know how to, like eat simply and cook really good recipes and use real food in order to be healthy.
I really wanted to, you know, that was my perspective at the time, was just being against, you know, diet culture. And all of the processes around eating and how complicated it had to be. And I just wanted people to learn how to make like, really quick, easy bean fajitas, and whatever.
And so, yeah, so that was my perspective and I wanted an empire. I wanted a book and a TV show and I wanted to teach the world. I think part of it was the glory of it, you know, part of it was wanting to be in the public eye and loving public speaking, loving teaching, loving like being on stage. I love, I still kind of love some of that, but I loved all of that.
I loved that experience of that, and the thrill of it and teaching large audiences, and love the idea of TV. I hadn’t been on TV yet. But I also love the idea of population health, of teaching the world, of impacting a broader scale, a larger number of people than what I could do with one to one dietetic support.
So that was my dream. Here’s what happened. I started my practice. So I became a dietitian in 2009, I ran a small project, teaching kids how to cook. Loved it, but it was exhausting work. Got a mat leave from someone that was a local family health team. So clinical work doing one to one and diabetes, weight loss, IBS locally, just so I could move back home because I had moved about two hours away from my house.
And really quickly in that work, I just didn’t really love the way that I was supporting people. I had a lot of late, no shows. I had a lot of late cancellations. I didn’t feel like I was making an impact at all and I’m this girl with this big dream of, of changing the world and the way that we all eat food and love food and are healthy. And I’m sitting in office with people not even showing up to see me so it didn’t feel good.
Starting My Health Practice
So very quickly, I started my own practice. That was in 2011, early 2011. I had been a dietitian for just under two years. And really kind of quickly, like not a long story for each of these moments in my life.
But starting my practice in 2011, I started to understand a little more about entrepreneurship, and wanting to get in the public eye to grow my own business. And so I started on local television.
If you’re here with me in Canada, you may have a Rogers TV network, or wherever you are, you have a local TV network, probably this is very small scale. There’s no hair and makeup. You do all your own setup. I mean, it’s like that on the news too.
But anyways, it was much less glamorous than I thought it was going to be but I started with local TV segments, mostly to fuel my business. And I loved it. I loved being on TV. It was so fun in the beginning. And so that’s kind of where I started. And then at the same time, I niched down into digestive health.
I was the first person in Canada who is exclusively working with FODMAPs and IBS. And I was one of maybe five to six people in the world. With Patsy Catsos , Kate Scarlata, Sue Shepherd in Australia, like there was a handful of us teaching FODMAPs and IBS in 2011. So I really grounded myself in something that was interesting and new.
I was approached in 2012 to write a book. I didn’t like that offer. I don’t know who I thought I was, sometimes I’m like, “What? What? Why? Why did you do that?” But at the time, they offered me like $5,000 to write a book on FODMAPs and then do 150 recipes.
And girl or man, if you’ve ever created a recipe, you know that takes some time and money. Like, I don’t know, I think at the time when I was estimating hours, I would estimate at least like a half day, like four hours to develop one recipe. Because there’s grocery shopping and prepping and research and that’s like a minimum. And so I thought, “Holy cow, 150 recipes for $5,000 sounds insane. Like I’m not ready for that.” And so I denied the book deal. But that was interesting.
Then I was like, I’m gonna write my own book – and I did. I wrote my book and self published it in 2013. It had over 50 recipes and it was on IBS. One of the first books on IBS and the low FODMAP diet and how to use that in practice.
I know many of you have it on your shelves today. And I’m so grateful for having putting that book out in the world. I’ll tell you, I didn’t make any money off of it. I made $1 a book. So it wasn’t about the money. When I published the book, it was more about again, just like this impact on the population, right?
There were no books on IBS and FODMAPs. Kata Scarlata had ‘The IBS Book for Dummies’, or something like that. It was before she got into FODMAPs. So that was available in North America and Sue Shepherd had some books in Australia. And you either couldn’t get them here in North America, or they cost like $100 to ship them or something. I can’t remember.
So I was like, “Oh my goodness, I need to share what I’m teaching in my practice with the world, I need to publish this book.” So it was really more about that idea of impact and teaching the world and sharing with everyone what I knew and helping people be healthier and using real food and recipes to do it. And so I did that.
I’m kind of laughing at myself along the journey. But it was incredible and it was SO much work. And I made $1 per book. And it was just like, I don’t know what I thought was going to happen. But I just… sometimes you just do things because you think you want to do them. And you have these real, like passionate reasons to do them. And then you come out on the other side. And you’re like, “Well, wow, that was a little different than I thought it was going to be.” You know?
In the meantime, while I was building my practice being on local TV, and published my book, I was also on another part of my business developing these live in person workshops for people. And that started in 2012.
Creating My First Health Workshops
My first workshop was called Demos for Dietitians. They traveled around Canada, and I was teaching dietitians how to teach cooking. And so I was also like pinpointing or positioning myself as a culinary dietitian. So my partner Adam and I, I don’t know if we started the term, but we just jumped in on the beginning of it. We called ourselves culinary dietitians in 2012. And I think maybe people were doing that but it was maybe early, I can’t remember.
We just started calling ourselves culinary dietitians and we taught food and we developed recipes. And so what was so interesting was we were running our own workshops in 2012. And because we positioned ourselves as these culinary dietitians, we started getting these big contracts and opportunities to speak at provincial conferences.
So the conference for dietitians of Ontario, we spoke there. And then we got an offer to speak at the national conference here in Canada in 2013. And Adam and I actually offered a workshop for three years in a row, 2013, 2014, 2015, we offered these workshops at the National Conference. I’ll tell you, we felt like rock stars. I mean, we were teaching around the country.
We also in 2013 brought our in person workshop online. So it was an online version. So we were helping more people around the country and then outside of our own country. We were listed with our pictures and our bios on like the national conference, you know, thingy.
Every year for like three years, we were hosting webinars as well. So people were, you know, if they weren’t coming to our paid programs, we were touching them with with webinars, and people were talking about us. And so we felt like rock stars. Now if you’re from a bigger country than us, a national conference is under 1000 people here in Canada, but we felt like rock stars at our little conference.
We started getting contracted opportunities. So then we were doing… with this particular part of my business because I have two parts of my business, right? So this culinary dietitian part Adam and I were doing this, my partner, we were doing full day, we were getting booked for full day workshops. So it was a full day and we would fly or drive to wherever you were. And we would teach this full day workshop.
Those were big contracts we were doing. I think I was charging $4,000 for a full day workshop with us, I think. I’m telling you the money because it’s important. It’s important to know that, like this was pretty cool rockstaring and kind of profitable, you know. Especially when we got into more of the contract work.
We were also doing, I got hired and then us as a company got hired to do some work with… what’s it called, like food industry, not food industry, but like the producers and farmers and stuff like that. So some of the associations, the produce associations were hiring as well to do like big contracts. So to do national speaking at events, go fly around the country first class. These were like very profitable, like five figure contracts.
So like, the things that nutrition and health, you know, professional dreams are made of, and I was traveling a lot doing that stuff. And that was over the course of this 2013, 2014, 2015.
Now again, if we go back, so that kind of started while I was doing on the IBS side of things, I was doing the local TV. And then, remember because I was one of a very small group of people around the world doing IBS and FODMAPs very early in this world of eating for digestive health. So this is like even the gluten-free world and then more so into the FODMAP world over the course. I was being hired by different food brands as well. So that’s why you hear me start talking about 2013.
I was a spokesperson for Udi’s. That was I think my first food contract because that was gluten-free and oh my gosh, I think I called myself the gluten-free Italian. That might have been one of my first handles on Facebook, maybe Instagram. Oh my Gosh.
So I was into the gluten-free world because people didn’t have any idea what FODMAP was. So I identified myself as gluten-free and also like digestive dietitian and all that stuff. So I was working with gluten-free brands, doing recipe development, doing spokesperson work, doing all that stuff. Started in 2013. Doing the local TV, doing some news, then, oh my goodness.
Getting Closer to My Dream
Remember the dream right? Book, like teach the world, TV show. So then I saw an advertisement on daytime TV to enter a contest. Have I ever told you about this contest before? I may have told you. I don’t think I did on the podcast. But let me tell you about this contest I entered and tell me if this gives you anxiety or not.
I saw this ad and it was called like the next food expert for the Marilyn Denis show here in Toronto. A national TV show. We only have a couple in Canada so it’s kind of a big deal. And you had to enter a video. A two minute video showing you cooking, and I don’t know… a bio and whatever.
So I was like, “I can do it!” And I had just made a whole bunch of videos for YouTube. So I had these professional videos done and I called my editor and I was like, “Hey, can you get me a two minute clip from one of these videos in like the next 24 hours?” I submitted the application and I was one of 25 people who had a call back and were interviewed on the phone with the producer for an hour.
I think there was..I don’t know how many, there was hundreds of applicants. And so I was one of 25 people. Oh my gosh, there’s so much… I’m not gonna make this a four hour episode. But there’s…if you ever want to hear more details about this story, find me and I’d be happy to tell you about it. Because there’s so many ridiculous little parts to your stories, right? But I won’t go into all of it.
So I have this call with this producer and they green lighted me! They were like, “Yeah, girl, you’re going to be one of our six contestants on the next food expert for the Marilyn Denis show.” And I like pooped my pants. I did not poop my pants, I promise you. But I was like… I lost it. This is my chance. Like for me, I was like this is it. This is it. This is my chance. This was in 2014, early 2014, like the winter of 2014.
So remember, I had been working for a couple years in my own business. I was starting to get some contracts. I had been on local TV. I had self-published my own book. Like I was working towards the Empire, right?. So a national show, wanting me to be on this contest to be the next food expert on this, Oh My Gosh! I lost it. I put so much pressure on myself. I was like, this is my chance to do it! I was like, Whoa!
A producer and a film crew came out to my house. I remember going to my makeup artist. She did my makeup for the day. Like she did my makeup that morning before they came to my house. The producer came over. We did like B roll kind of stuff for the show. We went to downtown Kitchener-Waterloo where I lived and they did this like 360 of me like looking all tough to be in this contest, this competition. Oh my gosh guys, this was so insane and so hard.
And then I went to a studio in Toronto to film like the actual cooking contest. It was like you’ve seen on like, Chopped or whatever these real chef shows, but back in 2014. They were just like starting to get super cool. And so it was just like that. Tell me right now how much anxiety you have, because Oh my goodness.
So we were like in a kitchen. Listen to this. I was the only dietitian. Obviously I was the only health person. There were the most amazing chefs in this competition. So Ronnie Bowers was in the competition and he owns a couple of restaurants in Toronto. He’s been on multiple cooking shows. He is brilliant and hilarious.
A woman named Connie, I can’t remember her last name right now. But she owns a bunch of restaurants in Calgary. She is brilliant. She has been on Top Chef Canada, oh my gosh. Then there was another like local chef who was amazing. And then another chef who’s actually a celebrity chef. So he was the chef for all kinds of celebrities.
And then there was a food blogger who was lovely and she was kind of the closest to me with like our own kind of made up skills. Not chefs, not running restaurants or being on TV in this capacity or cooking for celebrities. And so she was like this lovely woman who was a food blogger and a YouTuber. And like, remember this is 2014 so it’s a smaller crew back then. And we went on this cooking show.
I’m not going to go into 1000 miles of this cooking show. But basically it was a competition that you went in and had like 25 minutes. You had a secret ingredient and you had to make this meal, and compete with all these people and someone got kicked out. Like it was insane.
So I went into that. What ended up happening was I got kicked off, like probably the second episode, which was very upsetting. I cried for hours because this was my chance and I thought I blew it. And then what happened was then we filmed the show after and you could see who got kicked off one at a time. And then the best person won, Ravi oh my gosh, she’s amazing. So entertaining to watch and an amazing chef. Goodness gracious.
But then what they said was like, we did this as a casting call so we still want to have you on the show. So that was in the spring time. I ended up being on Marilyn, so this was the Marilyn Denis show so I ended up being on that show in 2014 near the end of the season. So it was like I was on a summer episode, and then I was on like five or six episodes that fall in 2014.
Then we have a show in the same building in Toronto at another national show. It’s called The Social. It’s kind of like the Canadian version of The View, if you’re familiar with that. So four amazing, hilarious women who go on an hour in the afternoon, every day, Monday to Friday. So that show actually recruited me from Marilyn because Marilyn had a couple of dietitians and a bunch of different culinary experts.
So The Social pulled me over and I was on The Social. So I ended up being on the national show The Social from 2015. My first episode is in January when I was pregnant with my first baby Deacon until just recently until 2018. So not this year.
And I was on in the beginning I would say like every two months, like I was on this show. I was their dietitian food expert. They have a bunch of different experts, not like Marilyn because it’s a talk show so they had experts on less often, so it was like yeah, it was like once every couple of months or so.
And oh man, it was so glorious in the beginning, you know. I would go in, I would like buy a really nice outfit because you’re on a frickin national TV show, like a fashion forward show as well. So I’d spend time working with my producer on a segment going back and forth with all the details and the pitching, and the content, and the recipes right because I’m in food.
I’m in the food part of health and so it has to do with recipes, which is a lot of damn work. So pulling and testing recipes and making photos and all this kind of work going back and forth with my segments. There are four hosts of The Social so I had four recipes all the time. Part of it was a lot of fun – but it was also a ton of work.
Then I would have these beautiful outfits and I would go into the studio at like 9:30-10:00 in the morning. I would see my segment. I would work with… I had a food stylist at the show. I would get my makeup done. I had to do my own hair. So do my own hair, get my makeup done, put my cute outfit on, do dress rehearsal with the hosts, sit down, relax, go out there and do an eight minute segment.
My segment was longer than Marilyn. My Marilyn segment was only like five minutes. But these segments were awesome. They were long. They’re like eight or nine minutes and so I would do these long segments…still short right…with my hosts.
Love my hosts. Love the show. Love the show so much, love The Social. I’d always be there and be like, this is the best show. Love the hosts. They’re so lovely. I would always rehearse with them and they were so funny. They were always so approachable and warm, which I loved.
Would be on set, in front of a studio audience and go live and it was such a rush. And it was nerve racking as well, but like such a rush and so much fun. I would teach for eight or nine minutes on live national television. And then like the lights are out, boom, and I’m done.
And I would go home and I would sit on my couch, and I would think like, what a crazy day. Like in one moment, I am a star. I feel like a star. I’m on national TV, everybody would see me. I’m teaching the country. And the next moment, I’m like sitting on my couch eating crackers and cheese. And I’m like, this is an interesting life. I feel drastically different than I did four hours ago. And so it was really interesting to do that show.
Remember, at the same time, I’m also running a business. I’m on stage teaching at all these events. I’m doing spokesperson work, and it was a lot of work. I was working all the time, all day, all night, on the weekends. I was traveling. I was traveling to the studio to do TV. I was traveling to have meetings with clients who I was helping them launch their food brands. I was flying. I was flying around the country doing different events and teaching.
My Health Business Dream began to change…
A lot of this was food related. So the thing about dietetics that I can connect to and no matter where you are in the world of business or health, I’m sure there’s something that comes that you don’t expect. That’s part of the preparation for all of this glorious work.
So in my space, it’s a lot of food. It’s a lot of food prep. It’s a lot of recipe testing, and recipe development. In a lot of my events, I’m shopping. There’s hours for shopping and cooking and there’s a lot of time. It’s very time intensive to do food work, whether you’re doing recipe development, or writing a book or being on TV or working with brands.
Like it for me at the time, and this was like 2014, 2015, 2016, it was a lot of work around that food part of it. I think there are all kinds of contracts and media opportunities and things that you can do in this space that doesn’t need to involve recipe development. But that part for me, I was heavily involved in. I had culinary training. I had done commentary training in 2011 when I started my practice, and so I was very involved in the food part of brand work.
And so wow, I just started being so busy and so full and starting to think about like, “Man, this is a lot of work.” And I mean, it was glorious. Like being on TV was glorious and working for brands. I made great money, and it was kind of really cool work and parts of it was really enjoyable.
Doing the speaking on stage is one of my favorite things. Like if you want me to speak on your stage, the answer is yes. Like I love it. I love teaching a crowd. I love talking live and answering questions. This is my favorite thing. But all the other parts that go with it, like all of the travel and all the preparation and all the rehearsal and all the behind the scenes, things that you don’t see or know or experience are a lot of work.
When I had the Deacon, my first child, that year, he was two months and one week, and we flew to another city, my husband and I with the baby. I was nursing every two hours and I ran two workshops at a national conference. Later that year, when he was six months old, I drove six hours to a city with Adam and we ran a full day workshop.
I hit a real wall that year of having a baby and flying around and traveling around and doing all these things. And even though I loved some parts of the work, I didn’t love other parts of the work. And it really started to impact my mental health. And it started to impact my overall life.
These are all the things that you don’t see when you dream a dream. You know, when you have this vision of the work you want to do or the things that look glorious, maybe even the things that you think you should want or the things that other people tell you you should want. Or the things that you see other people doing and you think you want.
When you start doing it, you start to see all these other parts of it. And maybe it ends up not being something that you want to do. And I really struggled with this because I thought I had won the lottery. Now, I didn’t totally think I won the lottery because I worked my butt off to do this, and to get these contracts and to be this great person who was great for these brands and great on stage and great on TV. I really worked hard to do that.
Part of it I think is a gift, you have a gift that that makes you a great speaker, but part of it is a lot of work, man. I did a lot of local TV to develop those habits and stuff and so I felt for moments like ungrateful. You know, I felt like, “Well, of course, I have to keep doing national TV. Like this is a dream job. Are you kidding me? Like thousands of people would die for this opportunity. I mean, I almost died for the damn opportunity when I did that contest to get in, you know, jump through hoops to be there. And so many people would just love this opportunity. Of course, I need to keep doing it. Of course, no matter what.”
I don’t even know if I had the feelings. You know, I think there were times when I just shoved down the feelings and just was like, “This is cool.” I just told myself it was glorious.
Then being a mom, a young mom with young kids and babies is a whole different ballgame. And you’re going through all kinds of life changes babe. When you go through that stuff like oh Lord, you got to give yourself some space to be you, to be mama, to refind yourself, you know.
So I was also a mom of a young baby and an entrepreneur that was running two businesses and traveling and doing all this stuff. And like it hit me pretty hard. Because I couldn’t work the way that I previously had worked in my early 30s.
And that’s really the thing. is this type of work that I’m talking about, which is really a lot of different kinds of work. Like being on TV, being a spokesperson, being on stage running workshops, traveling. Oh, it’s some fun stuff, you know, it’s some fun stuff, for sure.
It might be work that you actually do right now, and you really love it. Or maybe you’re someone who wants to do it, and you will love it. And don’t get me wrong, there are parts to this work that I just loved. I was like in my glory. You know, like, the moment I’m on TV and teaching, parts of that for sure. Sometimes I was just really anxious about it. But parts of it, I was like that was really fun. You know, those eight minutes, those little eight minutes. Being on stage especially, I will never stop doing that.
How I Modified My Health Business Dream
I love teaching a live group of people. I do it online right now in The Leveraged Practice. All the ways that I teach right now are online just because it’s easier for you, around the world, around the country, around North America to connect with me. It’s more affordable for you. It’s easier.
So I teach live groups right now online, but I will never stop loving…never say never… but being on stage at events and teaching, I just love it so much. But some of these other parts, especially the spokesperson work, so that’s something that I dropped completely.
I’m not on national television anymore. I don’t have the capacity for it and a lot goes into it. I just stopped kind of pitching and so that’s that part.
I don’t do the brand work right now and I haven’t for a little while. My last contract was the biggest contract I ever had. It was fantastic. It was a great new brand that was launching and it was a great contracting great work. I was doing an actually really enjoyed it. I enjoyed in the beginning but sometime during that contract, I realized I actually didn’t enjoy it. I didn’t love recipe development anymore. I mean, I had I went to culinary school.
I loved recipe development, but something had changed. I don’t remember when it was, it might have been 2017. But in the last couple of years, I’ve stopped doing the brand work. Whether that’s for you or not as up for you to decide.
But hearing my story may just help you with some action steps on how you can decide when you’re in something if you like it or not. For me, I think I just pushed it down for so long that I just made myself do it, because it was great and I liked parts of it. But that last contract I had, I really didn’t enjoy it. I really didn’t enjoy recipe developing anymore. I didn’t have the time and the energy to research recipes and test them out and try them. I didn’t like it.
I also didn’t love writing. I was writing for brands and writing articles and blog posts and stuff like that. I just, I don’t love writing. It’s not something that I love to do and that’s why I do a podcast. And we get the transcript done for us and my assistant helps with the edits.
I love sharing content and teaching, but I don’t love writing. It’s not for me, and I know some of you love it and that’s great. That’s so great. Maybe you don’t love teaching on stage? Or maybe you don’t love recipe development. Maybe you don’t love a podcast or your videos. That’s okay.
You know, I don’t want you to say like, “Well, Stephanie, I like that stuff.” I really want you to take away from this episode, my experience in identifying what I like to do and what I don’t like to do. And being really honest with myself, which took me years to do, because I had achieved the dream and say like, “Wow, this is not the dream for me. This is not the dream for me.” Letting go of that.
It took some time and some patience and some therapy, and some failing, and some breakdowns, and some real hard honesty with myself. Just recently, in the last six months, I got pitched a big contract in the FODMAP space again, and I didn’t even pitch for it. I just said, “No, thank you.”
So I mean, what I want you to walk away with from today is a couple of things. Now remember, before I get into your action items, I love the work I do right now. I have two babies, four and one. I love the work I do. There are parts that are still hard and challenging. That’s a part of any job. So don’t forget that part. There are parts to any job that just are not fun, and there are parts to my business that like aren’t my favourite.
The Business I’ve Now Been Developing
But in the business that I’m developing for myself, I can grow my business. I am growing my business and delegate a lot of stuff. So there’s a lot of stuff that maybe isn’t my jam, or I’m not the best person to do the job. As we grow, I can continue to pass that on and delegate that to other people. So I can do more of the work that’s in my genius zone and that I love.
That’s the style of business that I’m developing today. I love the work that I do. I love helping other health professionals take their brilliance, and grow a business that works for them, and leverage their expertise. So they don’t just have to trade time for money in any kind of work, contract work, spokesperson work, one to one work, whatever you’re doing.
I help people to find their jam, who aren’t these natural teachers who love teaching, who love sharing, who love helping people, who maybe have a similar vision to what my original vision was, which was to help the world, impact the world, teach the world share my expertise and my perspective on health. My dream has changed.
Oh my gosh, it’s the best. I get to help other health professionals who maybe have the dream that I once had to have this huge impact. And I have all these skills I’ve developed over the last 10 years to show them – which may be you – to show you how to create a practice or business that works for you. A group program online where you can teach and support people in an environment that’s amazing. Make an impact on health, where you can learn about launching and marketing and connecting with people. It’s a dream job.
So know that I still ended up with a dream and I got to experience all kinds of dreams along the way. So here’s what I want you to walk away with. Please be brave. Be brave down anywhere you need to. I actually have a necklace with a key on it that has brave carved into it. So I can remind myself to be brave every day.
So I want you to be brave. Be brave, to be honest with yourself, to dream big, and move towards the dream. And be okay if you have to change it. Be okay and kind with yourself and patient and loving with yourself.
If you’re doing work right now that you thought and fought for and thought was your dream, but isn’t, you know, it’s okay. Be brave and be honest with yourself and know that it’s okay to change. Dream your own dream.
So if you see other people doing things that you’re like, that looks fun, ask them about it. Find out more, give it a try. Try it on. But know that if you feel like you should be doing something like you should want to have a blog. Or you should want to have a podcast. Or you should want to do recipe development. Or you should want to make meal plans. Or you should want to grow your following to work with brand deals like, only if you want to. Only if that’s your dream.
Take a moment to connect with what it is you love to do and be honest about it. Dream your own dream, not somebody else’s. Make that dream fit in your life, the way you want to build your life. If you want to work evenings and weekends, and that’s your thing, do it. Do it. Do what makes you happy. But if you want to be a mama and stay home with your kids Mondays and Fridays and work part time, do that. If you want to work less and help more people and run online programs and not do one to one counseling, do that. I know how, I can help.
Whatever it is, I want to challenge you to slow down, be patient, be honest, be brave, accept change, love yourself and dream your own dream today. Please let me know if this resonated with you, if it was helpful, what you think about my own story.
And if you ever want to chat with me, if you ever want to talk more about your own dream, or about how online programs, memberships, group programs, you know, any of that kind of work that I teach my clients and students to do may fit into your dream.
Even if it’s scary, even if it’s big, even if you feel like you’re not sure if it’s the right time. Let me know, you can book a chat with me anytime my schedule is open. I’d be happy to talk to you about your dream. My workshop happens every quarter so enrollment is open right now for the next semester.
So if you want to have this conversation and understand how group online programs may be a benefit for you and help you live your dream, I would be so happy to hear from you. So you can find me on Instagram @TheLeveragedPractice on my website at TheLeveragedPractice.com. You can find me anywhere friend. I’d be happy to chat with you more about this, again please reach out to me. Let me know what you thought about this. I would love to hear from you. And if you need me, I’m right here. All right, I’ll meet you back here next time.