Ep.110 How to Turn Followers into Clients
Does coming up with your marketing system to grow your audience and move them into becoming clients seem like a challenge for you?
If so, I’ve found that it’s one of the biggest challenges that often comes up for clinicians and health professionals.
Today, I want to talk about building or improving your marketing system that works to bring in your ideal audience and turn them into clients. I walk through the major steps and give you tips that you can use to identify where to start – or where you may have some areas to improve in your own marketing system.
Here’s what I covered:
- What having a marketing system means for your business (and how you can use it to market yourself, grow your audience and move people over to your sales process!)
- How to use your own marketing channels while also creating consistent content (and how to reach those who are interested in learning more!)
- Ways to do public outreach using other people’s marketing channels (there are so many options to get in front of their audience!)
- What you can do for ‘word of mouth’ marketing (and get referrals from other health professionals, colleagues or your own clients!)
- How to know when you’re ready to run paid ads (including my recommended conversion number!)
- What to do when people aren’t ready to buy (you build a loop into your marketing system to bring them back in!)
Your marketing efforts are going to move people from just hearing about you for the first time, to understanding and trusting you and your company, to giving them the opportunity to buy your program through your sales process – so it’s important that you build each step strategically and keep bringing people in who are the ideal clients you want to work with!
If you enjoyed this podcast, you may enjoy these 3 episodes about marketing and selling your program:
- Ep. 96 Q&A with Steph: How Do We Not Oversell Our Audience The Same Program?
- Ep.105 How to Stand Out in a Saturated Market
- Ep.107 Will People Buy Your Program?
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