• Ep. 223 What You Need to Make Millions Selling Programs
• Ep.230 Is Passive Income Really Possible?

• Ep. 228 How Many Followers Should You Have Before You Launch a Digital Program?

The Email List: Key to Growing Your Health Practice

As health professionals and entrepreneurs, we often find ourselves guessing and seeking missing pieces of the puzzle, when it comes to the health of our clientele, their symptoms, and how to grow our health practice to reach and impact the lives of more beautiful humans.

But fret not. Today we’re going to shed light on the value of an ‘Email List’. How it connects all the dots, from educating your people on health matters,, growing your audience to help support more  and the importance it holds for marketing your digital health programs and courses. So let’s get started and unravel the benefits of the email list.

Marketing as an Health Entrepreneur

Are you tired of guessing and missing the mark with your health content and marketing efforts when trying to communicate your expertise to grow your health practice?

Well, today we’re going to explore how understanding marketing can transform your health business. As a health practitioner, clinician and private practice owner, it’s crucial to possess some business skills. Even if you don’t hold an MBA or have taken many business courses. By leveraging your expertise in the health realm with digital marketing strategies, you can create a successful, scalable, impactful practice beyond its current state.

The Purpose of an Email List

Ok. Let’s explore  the purpose of an email list and how it can help you connect with your audience on a deeper level. Through your website, social media, and other platforms, you can invite people to join your email list. This allows for ongoing communication, directly in their inbox. Taking your relationship with them and your brand to the next level.

Whether your goal is to expand your health practice, provide an online presence, sell programs, offers, services, self-study courses, memberships and/or digital assets…your email database is your secret sauce.

Email marketing isn’t merely about collecting contacts. It’s about:

• The quality of your subscribers
• Nurturing relationships with people who genuinely need your expertise, as the health expert
• Providing resources in exchange for names and email addresses 
• Establishing authentic, meaningful connections

Remember, platforms like Tik Tok and Instagram are owned by corporations, not users. Unlike the unpredictability of social media algorithms, emails allow precise engagement with interested individuals. By owning your email list, you secure a direct line of communication to your subscribers. 

Building and owning an email list becomes an invaluable asset that grows with your business. We want to focus on attracting the right people, providing value, and nurturing genuine conversations.

Just like meeting someone for coffee, we take the time to share stories, listen and offer some means of support when and if needed. Our emails should replicate this by presenting natural dialogues that foster growth for both parties (you and your contacts).

Building an Effective Email List for Online Marketing

Have you ever wondered what makes an email list effective? Well, wonder no more.

The power of email marketing lies in the transformative journeys you create for your subscribers. You broadcast content to guide your clients towards better health, a stronger mindset, or professional growth. Your email list is a tool for educational empowerment.

To help move people along the journey of opting into  your email list it is recommended to offer some form of  ‘Lead Magnet’, also referred to as: a freebie, a content upgrade, a free thing, free resource like a guide or video training.

Speaking from experience, having all your digital assets interconnected is key for helping build out your email list process. Health funnels help us move our emails along from start to finish. From getting new people into our world, to building new connections to increasing our marketing reach. You’ll need designated sign-up pages on your website, where visitors can input their name and email. 

It’s important to strategically design these pages and consider adding a video to your thank you page. By capturing the problem in your headline, you can entice your audience to join your email list and receive valuable health content from you.

And guess what? We are here to help with that. Here at The Leveraged Practice, we now offer an all-in-one tech software called TLP Tech. Our software is equipped with landing pages and email features. Picture having your tools in one place, saving you precious time and effort.

With our tech software, you can effortlessly gather email addresses through custom designed sign-up pages, adding them to your email list. The flexibility to send manual emails or set up automated workflows empowers you to connect with your subscribers instantly or on specific dates. Exciting, right?

What an Email List is NOT…

The notion that having a massive email list guarantees a million-dollar business and sales is a myth. It is NOT about the numbers. It is about attracting individuals who genuinely resonate with your mission and are interested in your product, service and/or offer. 

The don’ts or mistakes of an email list:

• Focusing on huge volume/giant email lists
• Building an email list first and selling to potential customers later
• Having our email communication go M.I.A, we should always be having conversations with our people and staying engaged
• Incessantly offering freebies

Your email contacts reach beyond:  your Instagram followers or Facebook group members, people that have contacted you for inquiries, or past clients that have once purchased from you, unless they have provided permission to be marketed to beyond the purchase.

Your email list becomes a vital tool for connecting with your audience and converting them into clients. It’s not just about posting on social media, participating in podcasts, writing blogs or building referrals. It’s great that you are out there so people get to learn and know you, but there is a next step. People need to know you more. Trust you. Connect with you. 

That’s why you bring people from your website, social channels, podcasts…into your list of contacts. It is about the symphony of these efforts leading to building and growing your email list. It  consists of individuals who have resonated with your message and have willingly opted-in and given you permission to market to them through their provided email addresses.

The Power of the Buyer’s List for Email Marketing

Do you have a list of past clients who have purchased from you before? 

If so, you possess a powerful asset called the buyer’s list.

What is the significance of the buyer’s list and how does it differ from an email list? 

Your buyer’s list is a group of individuals who have previously bought from you and are more likely to purchase from you again. By nurturing and staying connected with this list, you can extend offers and drive more sales in your business.

Bridging the Gap in Your Health Practice With an Email List

Again, an email list is your bridge to success by growing your practice to sell your digital products, and establish a substantial online presence beyond your local community. By utilizing the power of emails to connect with your audience, you can transform lives, make an impact, and increase your business’s profitability and efficiency.

Remember, an email list is not just a compilation of followers, past inquiries or buyers; it’s a strategic tool that connects your content, referrals, and growth efforts to the offers and programs you have to sell. So harness the power and purpose, build it out on a tech platform, nurture your buyer’s list, build relationships with your contacts to build out your community. 

There you have it. The power of the email list has been unraveled. By understanding the importance of marketing, the purpose of an email list, and how to build and utilize it effectively, you can now build your email list to leverage your health practice to help more beautiful humans.

I hope that you found this helpful and that your email lists prospers from your new found knowledge. Discussions and training will continue to happen here at The Leveraged Practice. 

Curious if you should develop an online program, course or membership? Click here to download your complimentary guide to follow our proven step-by-step framework to find it NOW if this will work for your practice.

Until next time,

Sending so much love, joy and happiness,

Stephanie