Ep. 57 Adding Group Programs to a Brick and Mortar Practice with Suzanne Dietrich
If you’re wondering how to transition from one-to-one brick & mortar style coaching, consulting or counseling to running an online group program, that’s what we’re covering in this episode.
Today, we have one of my clients, Suzanne Dietrich Registered Dietitian and owner of Gut Instincts Nutrition Counselling sharing with us about her journey of moving from a one-to-one client business model to adding in a group program to her practice.
Suzanne has found that it’s an amazing way to offer clients flexibility in their schedules while giving them the information, support and community they need to help them with their health.
Here’s what we talked about:
- What it was like for Suzanne to transition to an online program (and how it brought her more clients from around the world!)
- How she’s been able to provide increased access to her clients (it allows them to take part in the program even if they can’t make it to the calls!)
- Deciding which program delivery option to use (there are so many possibilities!)
- Increasing client value (and retaining your current clients!)
- How seeing clients online compares to seeing them in person (you can still feel people’s energy on a video call!)
- What to think about if considering a business partner (it’s like having a colleague to brainstorm together!)
The first thing in growing your business is the desire to support people. The best products or programs that we sell are the ones that come from a true need. Having an online program can make that happen in a way that works for you and your business as you reach people all over the world who are looking for your support, expertise and answer to what they’re struggling with.
Suzanne Dietrich is a Registered Dietitian and the owner of Gut Instincts Nutrition Counselling in Uptown Waterloo. She specializes in empowering people (of all ages) to unfold their own definition of health, and develop a way of eating that is sustainable and makes sense for them, be that through intuitive eating, improved gut health or eating disorder recovery. She started her career in the not for profit social sector after obtaining her degree in Social Development Studies from the University of Waterloo. After 10 years working in a variety of roles in community settings she returned to school to study nutrition at Ryerson University. She worked for 8 years in primary care and then started doing her private practice soley over 2 years ago. She sees clients in her clinics in Waterloo & Guelph. She is a Mama of 2 boys who have taught her much about eating and inspired her to develop a new online course with a colleague called Growing Intuitive Eaters.
Suzanne believes that all foods fit and the best way of eating for everyone is one that takes into nutrition but just as importantly access, time, life situation/trauma, health conditions, financial ability, food skills, sustainability, preference and pleasure.
If you enjoyed this podcast, you may enjoy these 3 episodes about other health professionals who have moved their practice online:
If you want to move your business online and keep your practice thriving no matter what’s going on in the world around you, now’s the time to get your plan together. Join me starting April 20th to get the exact steps you need to create an online program and have the chance to join in discussion, ask questions and get advice from the industry expert! Click here to register